We have been following Connor Pritchard's work for sometime now, he’s an extremely talented Director based in Auckland, New Zealand.

At only 21 he has clocked up some very impressive clientele ranging from New Zealand’s best hip hop artists to corporate juggernauts like Nike & Samsung.

We spoke with Connor about his journey from an aspiring teenage Director to one of the Southern Hemispheres most exciting creatives to watch.

Hey Connor, how are you?

Good thanks! Just chillin in lockdown over here in Auckland, how about you guys?

We are in the same boat in NSW with a never ending lock down but all things considered we are good thanks for asking.

What’s your lock down looked like? Have you been binging Netflix or catching up on work?


Weird times eh.
Lockdown is a strange one for me, usually I’m out shooting then editing from home anyway but I’ve just been finishing off pre-lockdown work and chilling/taking a break. Which has been nice. Binged so many shows, my favourite is called ‘The Panthers’ on TVNZ On Demand. Definitely check it out!

Nice we’ll check it out.

I can imagine a forced break has been nice to regroup. From an outsiders perspective you’ve been going non stop for the last 24 months putting out quality work for loads of different entities.


How did you go from being a kid with a passion for directing to working with NZ’s best artists & brands like Nike and Samsung ?


Yeah for sure. Film and music has always been around me, and I was lucky to know what I wanted to do as a career when I was younger.
So I guess the drive to actually pursue this full time was always on my mind, I eventually just started working my way up and reaching out to musicians to work.


That’s incredible to back yourself like that in your teens, Was putting yourself out there at a young age daunting?
Can your share a time when you heard a no & how that made you feel & comparatively the a time you heard a yes and knew you where on the right track.


Oh word, coming from a small town it was always scary to do anything “different”, when I made my very first photography Facebook page ‘CPP’ 6/7 years ago I got shat on and was so close to stopping. Glad I didn’t. 

I never really got a no so say, it was either a “oh cool! Will be in touch in the future” or just no reply.
Haha, I used to email EVERYONE. Even massive US artists. The worst thing that would happen is they wouldn’t reply so always worth a shot.

My first yes was actually with @swidtmusic, I’d just left high school and they paid for my flights up to Auckland to shoot a video for their song ‘Alfred & Church’. That was such a crazy experience and I’ve been doing majority of their videos ever since.

Haha that’s brilliant, I like that you pushed through the negatives to find your break. You mentioned before you have been working your way up since that break & now you have signed with media group Wabi Sabi, what does this new chapter mean for you?

Real stoked to be with Wabi Sabi for commercials now, I’m looking forward to get into more TVCs and be involved in bigger production jobs. My main focus will always be music videos but this will be something to mix things up a bit!

What advice can you give to aspiring directors?

A big one for me was to never be afraid to reach out to someone, whether it be another creative or a musician etc. There’s no harm in sending an email to introduce yourself and showcase your work.

Thanks again for taking the time to talk to us, anything else you would like to add?

Any up & coming musician, filmmaker, creative send me your work! Keen to see what’s out there. Thanks for that chat team. Stay safe

More from Connor here : @cnrpr
Photographed by : @jaredtinetti

Connor has a very good online music video course if your interested over here

CONNOR GIFTED US WITH A PLAYLIST ON SPOTIFY FEATURING SOME OF HIS FAVOURITE KIWI SONGS RIGHT NOW. DEFINITELY CHECK IT OUT!
Connor wears our black french terry sweatsuit 
LOGO RUG - PINK / RED
LOGO RUG - PINK / RED
LOGO RUG - PINK / RED
LOGO RUG - PINK / RED

LOGO RUG - PINK / RED

$150.00
LOGO RUG - BROWN / PURPLE
LOGO RUG - BROWN / PURPLE
LOGO RUG - BROWN / PURPLE
LOGO RUG - BROWN / PURPLE

LOGO RUG - BROWN / PURPLE

$150.00
LOGO BEANIE - BLACK
LOGO BEANIE - BLACK
LOGO BEANIE - BLACK
LOGO BEANIE - BLACK
LOGO BEANIE - BLACK
LOGO BEANIE - BLACK
LOGO BEANIE - BLACK
LOGO BEANIE - BLACK

LOGO BEANIE - BLACK

$50.00